The escalating prices on Despicable Me Toys must be a reflection of the short supply from the manufacturer. In a quick check online, all the major's are out of stock, save Amazon.com where plushtoy prices have risen beyond the reach of most parents.
Far be it from me to disparage the wonderful and dedicated 'toy people' that supply us all with their delightful goodies, but it seems to me that Illumination Entertainment should have had a cooperative meeting between their movie marketing department and the toy manufacturer. The IHOP Minion campaign was massive and enjoyable. I'm sure it's one of the keys to this movie's outrageous success. Of course I can't imagine how it all works between the movie marketing campaigns and the merchandising departments, but someone should have called me :)
Despicable Me is one of this summer's family movie blockbusters and we've all been looking for: a talking Agnes doll that exclaims: "It's so fluffy, I wanna die!"; for Minion action figures, a wealth of birthday party supplies, 'Minion Adventures' books, a Gru and Vector plush. Wall-e by comparison had a wealth of interactive toys, school backpacks, clothing and storybooks. Sadly, none of these are to be found for Despicable Me, from my research, parents are indeed looking for them.
I hope that the Upcoming DVD release will inject some greater verve into the toy merchandising for this hilarious film and we'll see many more playtime tangibles come November or December.
Who is Carriebaby? An online marketer and writer, and a wonderful work at home wifey. Contact: carriebaby at hotmail
